IVF industry
UK IVF Website Benchmark Report 2026
How does your clinic compare with the rest of the UK fertility sector?
This benchmark reveals how UK IVF clinic websites perform against recognised web standards, highlighting industry trends, common challenges and opportunities to improve digital experiences.
A fertility clinic's website is often the first interaction a prospective patient has with a provider, making it an important part of building trust and supporting the patient journey.
To better understand the current state of the sector, we analysed 30 UK IVF clinic websites.
The benchmark evaluates four key areas:
Accessibility
SEO
Best practices
Industry averages
The average industry score demonstrates strong technical standards across the sector. However, the results highlight significant differences in mobile performance, accessibility and overall user experience.
88
Average overall score
Across 30 UK IVF clinic websites79
Performance
86.2
Accessibility
95.3
Best practices
91.6
SEO
90.3
Desktop overall
85.7
Mobile overall
Out of 30 IVF Clinics
Top 10 ranking
Rank | Clinic | Overall Score | Vs Average |
|---|---|---|---|
1 | Thérapie Fertility | 95.6 | 7.6 |
2 | The Fertility Home | 95.5 | 7.5 |
3 | Care Fertility | 95.1 | 7.1 |
4 | Complete Fertility Centre | 94.5 | 6.5 |
5 | ARGC | 93.5 | 5.5 |
6 | Concept Fertility Clinic | 93.0 | 5.0 |
7 | Fertility IVF | 92.0 | 4.0 |
8 | New Life | 91.4 | 3.4 |
9 | Aria | 91.3 | 3.3 |
10 | Kind IVF | 90.6 | 2.6 |
11 - 30 | Download full report below 👇 |
Access the complete benchmark
Looking for more than the highlights?
We've produced additional reports covering both individual clinics and the wider UK fertility sector.
Available reports include: