600% Faster event management
means more time to focus on marketing and outreach.
Phoenix Arts: stage, screen & soul collide
Phoenix Arts are a registered charity, founded in 1982, who have been staging events, shows, classes and workshops to the community for over 30 years.
Nothing is permanent, except change
The Phoenix Theatre is situated in a Hampshire town undergoing massive regeneration and sought to capitalise on growth opportunities.
As the town's sole longstanding provider of entertainment, they faced the need for a modernised brand and online presence to better align with the evolving surroundings.
A platform for the arts
A new website was needed to serve as a comprehensive platform for the arts, unifying all current and future venues under a new brand name - Phoenix Arts.
Various challenges related to event promotion and cross-promotion needed to be solved in order to provide a consistent and accessible experience for the public.
By offering a one stop website for arts and events, the new website could alleviate a common frustration of residents who were missing out on fantastic entertainment and events in the Hampshire area.
Solutions spotlight
We addressed several challenges for Phoenix Arts by implementing a design refresh to enhance navigation and event discovery, integrating TicketSource for streamlined event management, and resolving security issues with a new and secure Drupal content management system.
Additionally, we improved the administration and editorial experience for efficient content updates, ensured compliance with ePrivacy regulations, and established a secure and cost-effective hosting platform.
Rating: 5 out of 5 stars.
Rob AllerstonCEOPhoenix ArtsFrom start to finish the lovely folk at Pivale have gone above and beyond the standard to deliver a web development and operational experience that is purely platinum.
Rise from the ashes
Formerly known as The Phoenix Theatre and Arts Centre, a need for a new name and brand was critical amongst the backdrop of a surrounding transformation in order to align with the dynamic atmosphere of the new town centre.
Introducing Phoenix Arts - a new name, a contemporary logo and brand ethos to rebirth this firebird beyond the limitations of its former self. With a new brand and website platform in place, came a new mission: let stage, screen & soul collide for this Hampshire theatre venue!
Patron experience
To enhance the user experience, the website navigation was streamlined, focusing on fewer primary menu items for easier access.
Authoritative banners were implemented to convey powerful messages, bolstered by clear calls to action to increase bookings, donations and volunteer registrations.
The addition of venue pages helped to highlight the expansive reach of Phoenix Arts across the town.
Event pages were overhauled to include clear information and booking options in order to facilitate a boost in ticket sales.
Better event categorisation and interactive filters for event types and age suitability, along with a dedicated section for classes, workshops helped enrich user interactions and increase online bookings.
50+ Unique design components
can now be combined to create thousands of unique layouts.
97% Average Google Audit score
across performance, accessibility, best practice and SEO analysis.
Rating: 5 out of 5 stars.
Thomas HillerDesign & Marketing ControllerPhoenix ArtsPivale solved our user experience issues, reduced the number of steps to book tickets; utilising our ticket provider’s API to ensure information is automatically pulled through to the website increasing box office efficiency.
Phoenix Arts's website is hosted on Platform.sh
Phoenix Arts chose Platform.sh as their cloud hosting partner allowing for faster development and to meet stringent security and compliance requirements such as PCI, GDPR, and SOC 2.
Platform.sh provides 24x7 support, low carbon hosting, automated backups and monitoring to keep Phoenix Arts's website fast, green, and secure.
