Pensive woman looking up and right inquisitively.

ROI Focused Websites Part 4: What you need to know before you engage a web company

22 Jan 2019

Barry Fisher - Technical Director

Written by
Barry Fisher
Technical Director

When it comes to having a new website built, you’d be forgiven for thinking that the first thing you need is the designer.

You could also be forgiven for thinking ‘Budget’ might be pretty high on the list of considerations.

Actually, what you need to know, first and foremost is;

What does your website need to do for your business?

The reason that this matters most, is because, if you’re not sure about what you need, you can’t plan anything else.

Of course, you could just enlist a design agency recommended by someone you know and trust. But if their business needs aren’t identical to yours, you still won’t know they are the right team for the job.

It’s true that there are lots of things to consider when you embark on a website project – and those things will be looked at in turn. For now though, focus on what you need to do before you really get started.

Your perfect customer

When you think about your business, who is your ‘perfect customer’? It’s really important that you know the answer to this because you need to think like your ‘perfect customer’ every time you think about your website.

You also need to know the answer to the following questions:

  • What is the product or service offering you want your perfect customer to know about?
  • Will your perfect customer want to buy online through your website? Is that a business to business relationship or direct to the consumer?
  • Would your business be more efficient, and therefore profitable, if time intensive business processes could be done online?
  • Who needs to access the information in your website? For example, do you need to share sensitive information securely with suppliers or partners?
  • Do you have a brand you need to communicate, or a re-brand to communicate?
  • How does your perfect customer want to contact you?
  • Would more customers take positive actions if they would book an appointment with you direct from your website?
  • What performance information will enable you to determine that your website is working for you?

What if you don’t know all the answers?

Based on the questions above that you’ve already thought about, the first step is to define your website strategy and how it will uphold and grow your business. For now, you don’t need to worry about what colour or font size your text might be.

You may need a little help in answering all the questions in detail but thinking about them and the outcomes you want to achieve will reduce the risk of you losing control of your budget further down the line by needing to make changes.

Is it all a bit overwhelming?

It may well feel that way, but you are at the critical stage which will influence everything you do from here on. You might be tempted to overlook this part and ask some designers to show you some designs. However, a reputable web agency should offer you a free, no-obligation initial consultation to explain to you how their process works and why that process doesn’t start with page design.

What next?

If you have clearly defined your business requirements and have a clearly defined web strategy - you can now start looking for the right team to advise you, guide you, and, ultimately, build the perfect site which will meet your objectives.

You can read more about how to choose your winning web team here.

Barry Fisher - Director

Get in touch about your project

Give us a call or send us an email to talk through your project

telephone+44 (0) 203 743 0887

emailbarry.fisher@pivale.co

Articles in this series

A clock and some coin piles sprouting vegetation - a metaphor for return on investment over time.

ROI Focused Websites Part 1: 8 questions you should ask before engaging a web design agency

Calendar 2 Oct 2018 #Advice The first article in our Return on Investment (ROI) series asks 8 important questions that will determine your success.

Read the article
Hand counting from one to five.

ROI Focused Websites Part 2: 5 Top Tips To Pick a Winning Web Team

Calendar 19 Nov 2018 #Advice The second article in our Return on Investment (ROI) series explores why it’s crucial that you pick the right team.

Read the article
Angry man shouting through the handset of a traditional phone.

ROI Focused Websites Part 3: The Trouble with Web Developers - 5 Pain Points most clients need resolved

Calendar 14 Jan 2019 #Advice The third article in our Return on Investment (ROI) series is about those who have invested significant time and money on projects but ended up dissatisfied.

Read the article
Pensive woman looking up and right inquisitively.

ROI Focused Websites Part 4: What you need to know before you engage a web company

Calendar 22 Jan 2019 #Advice The fourth article in our Return on Investment (ROI) series is about asking the right questions, taking your time, and choosing the right team for your needs.

Read the article

Related articles

Hand counting from one to five.

ROI Focused Websites Part 2: 5 Top Tips To Pick a Winning Web Team

Calendar 19 Nov 2018 #Advice The second article in our Return on Investment (ROI) series explores why it’s crucial that you pick the right team.

Read the article
A square peg smashed in to a round hole with a hammer.

Could mismatched web solutions scupper your business growth?

Calendar 5 Aug 2020 #Insights #Advice If you’re responsible for the IT or strategic marketing in a medium or large business, ask yourself 'How is your web portfolio looking?'

Read the article
A boy looking very confused and scratching his head.

What is Pattern Lab and why should I care about it?

Calendar 11 Sep 2018 #Insights #Advice #Frontend Our front-end developer discusses why you and your business should be considering Pattern Lab for your next Drupal project.

Read the article

More recent articles

A square peg smashed in to a round hole with a hammer.

Could mismatched web solutions scupper your business growth?

Calendar 5 Aug 2020 #Insights #Advice If you’re responsible for the IT or strategic marketing in a medium or large business, ask yourself 'How is your web portfolio looking?'

Read the article
An elephant inside a business meeting room.

5 ways your addiction to spreadsheets increases risk in your business

Calendar 13 Jul 2020 #Insights #Advice #Security & compliance It's time to talk about the elephant in the room: your addiction to spreadsheets! Relying on spreadsheets is bad for business. Here's how to fix that problem.

Read the article
A well designed room featuring a large piece of wall art featuring a bee hive and the Pivale Assemble: Multisite Solutions branding.

The smarter way to manage many websites

Calendar 17 Jun 2020 #Press #Advice Do you crave the agility and speed of smaller market players? What effect would it have if you could work faster and smarter? Make this dream your new reality.

Read the article

Subscribe for email updates

1 Your details

2 Your interests

Please select which Pivale services are of interest to you:

3 Legal info

By subscribing, you acknowledge that your information will be transferred to our marketing platform for processing.

You can unsubscribe at any time by clicking the link in the footer of our emails. You can find out more in our privacy policy.