Case study: ManufacturingTraffi had turned their focus to distributors, and their website wasn't built for phones and tablets. Its responsive Drupal rebuild raised traffic 320% year on year, with mobile traffic up 200%.
Traffi had grown and turned their focus to supporting their distributors. Its visitors had moved to phones and tablets, and its website hadn't kept up.
Traffi makes safety gloves and invented the traffic light system that shows the wearer a glove's cut protection at a glance. Pivale had built a direct-to-consumer web shop for Traffi in 2013.
The brief set four goals: a modern design that shows the product at its best, a site that works on smartphones and tablets, better SEO, and easier ways to find a glove and where to buy it.
“Since the launch of the new Drupal website we have seen a dramatic increase in traffic particularly from smartphones and a significant reduction in the bounce rate. Customer feedback to date has been very complementary. We have been more than delighted with the Drupal solution that Pivale has developed for Traffi.”
Traffi's website traffic rose 320% year on year, with traffic from mobile devices up 200%.
The site passed Google's responsive tests and reached the first page of search results.
Traffi's site scored 100% in a Google SEO audit before it went live.
Calls to action, menus and inline links on each page lead visitors on to the next thing they need.
Are your customers browsing on devices your website wasn't built for? Let's talk about catching up.
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