Buckingham Palace in London, England.

A catalogue of
national treasures

Royal Collection Trust case study

Established in 1987, the Royal Collection Trust is a department of the British Royal Household responsible for the largest private art collection in the world.

The Brief

Pivale were contracted to build a highly customised Drupal website, designed specifically to solve the Royal Collection's unique set of requirements. This project required a balance of technical experience and creative flair and challenged us to push the boundaries in order to achieve and exceed the expectations of the in-house team tasked with looking after the Royal Collection:

1

Content management

A content management system was needed to allow content authors and site administrators to manage a whole host of content across a huge variety of pages and content types to help inform, engage, and inspire website visitors.

2

User experience

The new website needed to have a significantly better user experience. Optimisations were required around the primary website navigation. Making it more clear and usable would help visitors discover a wealth of information about the Royal Collection with ease.

3

Diverse presentation

There was a need to provide a variety of page templates so that content administrators could make decisions about the look and feel of their content, throughout the website, whilst retaining a consistency of style and remaining true to the Royal Collection's well defined brand.

Royal Collection Trust: The Royal Collection Website on an Apple iMac and MacBook.

Solutions provided

  • A fully content-managed Drupal website, with the ability for all content to be updated by a range of content administrators with specific permissions.
  • Integration with a large library of existing assets for items in the Royal Collection such as descriptions, meta data, images and videos.
  • A discovery section that showcases and allows easy navigation and filtering of tens of thousands of articles in the Royal Collection.
  • A variety of visually-engaging, content-rich landing, SEO optimised and accessible pages that can be easily updated by Royal Collection administrators.
  • Features such as search, email signup, a fully content-managed exhibition section, a easy-to-navigate "what's on" section, as well as multiple visitor information pages.
Royal Collection Trust: The Royal Collection Website on an Apple MacBook with a notepad to the left and a phone and coffee cup to the right.

Go for launch!

The site launched in March 2012 and was received with praise for its clean and modern design, optimised user experience, and site speed.

The Royal Collection website has been engaging and delighting those curious to find out more about this catalogue of national treasures ever since.

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