ANS Global wanted a site that matched their new brand and hid the complex links between their content. Its editors also needed to add pages daily without calling a developer.
ANS Global is a full-service living wall and green roof company. Its case studies link to locations, applications, environments, technical articles and products, and each country it works in has a member of staff as the main contact.
The brief set four goals: a clean design in line with a recent rebrand, easier navigation, related content on technical pages and a faster site. ANS Global's SEO agency also needed more control over the SEO of each page.
The new site replaced four older websites. More than 400 case studies moved across by hand in content sprints, because the old sites had no structure an automated migration could use.