The Pivale logo printed on a luxurious textured paper stock.
Calendar   1 June, 2020 //

Real Life Digital rebrand to Pivale

Barry Fisher, Founder and CEO at Pivale Drupal agency - a man with dark hair, a neat beard, moustache and glasses.

Written by

Barry Fisher

Founder & CEO

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The story so far...

Since 2007, the Real Life Digital team has been fortunate to serve and collaborate with a diverse set of clients. We've always strived to connect people with technology to reach high levels of success.

For us, success is about always doing the right thing: putting our clients in the driver's seat. Technology should enable your business to go further, not hold you back.

We believe that by putting people first, asking difficult questions and understanding our clients aspirations, success is all but inevitable.

This 'Real Life' approach has been at the core of everything we do and will continue to be so. It's surprising that some clients tell us that this is still unusual in the industry. This tells us that our approach is the right one and continues to be the most important thing we do.

Why change?

As you would expect, throughout our 13 year history, we've already changed, multiple times! Small changes over a decade amount to something more significant when put together.

More specifically, we've always aimed to be flexible so we can meet the expectations of the most demanding clients and challenging projects. This process of adaptation is healthy in business and allows us to stay relevant in a rapidly evolving world. Each passing year, both technology itself and the business landscape pivot and adapt at an ever quicker pace.

As we enter the new decade, we're excited and ready for the next ten years, whatever it may bring. We expect to continue improving on quality, speed and value for our clients.

At the end of 2019, we asked ourselves and our clients some deep questions. What are we doing well? What can improve? What challenges do we expect people and technology will face in the coming years?

We identified that the Real Life Digital brand had a hidden ceiling in its potential, so we asked: "What would it mean if we had an opportunity to start with a blank slate while building on past successes?"

We wanted to better describe why someone might choose us as their trusted partner. To do this, we wanted to let our clients do the talking, so will be presenting more first hand case studies and testimonials in the near future on this new Pivale website.

In business, it's important to walk the path that you advocate to others. We help our clients pivot and scale, and now it's our turn. So here we are, making a pretty significant pivot with this rebrand. We will continue to invest in our team and hire the best people to allow us to be at the top of our game and give our clients the very best service.

What's in a name?

In a nutshell, we help people who have a need to pivot and scale. Detailed explorations on these topics will follow in future articles.

Pivale is a tidy portmanteau (contraction) of Pivot, Scale, Value and Prevail!

What's changing?

On 28th May 2020, Real Life Digital Ltd changed its legal company name to Pivale Ltd.

Our team members' email addresses will be changing to, where 'first' and 'last' are our first and last names respectively. We will continue to receive emails via our old addresses for a period of time.

Our new website URL is If you use our old website address, you will automatically be redirected.

Our headquarters has undergone a refit to match the new Pivale brand. We'll share some photos soon.

What's not changing?

Right now, for existing clients - nothing is changing! Our emphasis on quality, support and trustworthy consultancy will remain the same or continue to improve.

Our company number remains the same, as does our VAT registration number allowing for a simple transition for any existing contracts we have in place with our suppliers, clients and partners.

There is no change in the company's directorship, ownership or day-to-day way of working.

We continue to operate from the fantastic BASE Bordon Innovation Centre.

What else?

We've codified our values - the compass that drives our client relationships and hiring processes. These are shown below.



Do the right thing

Be honest. Be consistent. Be professional. Doing the right thing builds trust, and trust is the foundation from which success grows.


Be proactive

Challenge opinions. Explore alternatives. Being proactive builds momentum and leads to long-term success.



Everyone contributes to success. Recognise the strengths in others to amplify your own and grow as a result.



What can you do today to make tomorrow better? Ask the tough questions, think differently and empower others.


Pivot and scale

Embracing change allows us to be the best at what we do. Recognise and be open to new opportunities to grow.

Thank you

I appreciate you taking the time to read about these exciting developments. We welcome your feedback, positive and negative, so we can continue to Pivot and Scale with you! Let us know what you think and if you have any questions.

Barry Fisher, Founder and CEO at Pivale Drupal agency - a man with dark hair, a neat beard, moustache and glasses.

Written by

Barry Fisher

Founder & CEO

Barry is our founder and CEO, responsible for delivering on our mission statement and ensuring return on investment for our clients. Barry oversees the majority of our software projects. Barry is a Business degree graduate of Middlesex University London.

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The Pivale team from left to right - Pri Scarabelli, Julie Manning, Barry Fisher, Darren Fisher, and Daniel Johnson.

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