Do you manage marketing for a business that has a wide and varied portfolio of digital assets for a family of brands, products, and services?
If so, you will be all too familiar with the challenges associated with controlling those assets. From compliance issues to branding consistency, tech updates to budgets, it feels like a huge web of assets that can easily take on a life form of their own!
In fact, it's perfectly normal for a large business or enterprise to assemble a collection of digital assets across a mix of platforms. Digital solutions are developed on an ad-hoc basis in order to support a campaign, product launch, or to fix a specific problem.
But what about the wider implications of how they will be managed in the future?
Clients often complain about the challenges of managing disparate web solutions. Tasks like management reporting and audits become time-consuming exercises that staff dread each month or quarter. The information has to be manually assimilated from myriad sources using systems that don't 'talk' to each other. And the cost implications of repeating processes across the business are substantial.
Inherent problems
These are the problems that are typically accepted as being difficult to fix.
- A patch or update that needs to be tested and rolled out across all your platforms.
- A change to your processes to comply with legislative requirements that only apply to certain territories within your business.
- How to backup the different solutions and what to do if they suffer a serious fault.
- How to apply consistent security standards and ensure compliance.
Explicit problems
Sometimes the problems are obvious but fixing them might seem less simple.
- Devolved control due to multiple teams – some outsourced, some in-house.
- Lack of a single process applied consistently across the suite of assets.
- Budget allocation and management.
Known and accepted problems
These are the things 'everyone' knows about that become a regular irritation in the day to day running of the business.
- A complex business problem that is assumed to be 'too difficult to fix'.
- Need for multi-lingual delivery of consistent messages.
- Specialist products and services that vary yet are broadly the same across the world.
The solution:
Imagine the business benefits of having a single platform that delivered:
- Unity
- High performance
- Speed
- Reliability
- Security and governance
is Pivale's proven solution that makes it simple to consolidate your digital and web assets into a single, high performing solution, saving you time and money, enhancing brand consistency, improving the customer experience across the family of brands and gives you a birds-eye view of the business' entire online presence.
Best of all, you don't need to tackle all your websites at once to make this a reality. You can incrementally 'adopt' websites when they're ready to transition them into your new unifed system.
Tell us about the tasks that take too long, the systems that aren't joined up and the digital business problems you think are too complicated to fix and let us find the solutions.
