Could mismatched web solutions scupper your business growth?
5 Aug 2020
If you’re responsible for the IT or strategic marketing in a medium or large business, this article will probably resonate with you! As medium and large businesses grow it’s not uncommon for them to accumulate a collection of mismatched web solutions that were, at some point in time, all born from a business need. Indeed, international brands can have hundreds, if not thousands, of these types of solutions. And they are a headache!
The types of solutions I’m talking about are:
- Campaign microsites
- Departmental or project sites
- Multiple domains for a worldwide family of brands.
As a result of a disjointed approach to the overarching web presence, businesses face the challenge of managing multiple content management systems which in turn are managed by multiple teams – which may be in-house, agencies or a mix of the two.
This patchwork approach is not only expensive, but it leaves the business vulnerable to reliability and security issues.
Not to mention the potentially poor customer experience arising from the lack of effective integration or an unstable platform that will often lead to internal conflict between your teams.
On the surface, multisite technology might appear to be the perfect solution. However, there are inherent challenges of a typical multisite approach including:
- Quality assurance and testing of updates for all sites on a single platform can be high risk.
- Individual site customisation is challenging and may even be impossible
- If one site goes down, all will be affected.
- High levels of traffic to one site will adversely affect the performance of others.
- Back-ups can be problematic
- Segmentation of back-end services can be complicated resulting in reduced reliability of data and security.
The ideal solution
The ideal solution to these particular challenges is a reliable and secure approach that is cost-effective, whilst enabling innovation and delivering measurable results. A platform that enables you to have a dashboard view of all web solutions making strong governance of your web and digital assets almost effortless.
Imagine the business benefits of having a platform that delivered:
- High performance
- Security and governance
Then imagine that this technology was also able to translate across languages, infrastructure and frameworks in an instant, using cloud deployment to carry out automated maintenance and was even capable of self-updating.
The answer is to Assemble a coherent solution
is our fit-for-purpose solution that consolidates myriad digital and web assets into a single, high performing solution, saving you time and money, enhancing brand consistency, improving the customer experience across the family of brands and gives you a birds-eye view of the business’ entire online presence.
Get in touch about your project
Give us a call or send us an email to talk through your project
Why the lack of industry standards makes us mad!
22 Mar 2019 We all too often speak to potential clients who have been 'scarred' by their experience with other providers in our industry.
5 ways to stay operational during a health crisis
16 Mar 2020 These are unprecedented times with the arrival of COVID-19. What do you do if you've never had to work from home before?
More recent articles
Digital problem solving made easy
19 Nov 2020 If you manage many websites, you probably know how much effort is required to maintain them. Find out how to get your web portfolio back under control, boost their performance, and save costs in the long run.
5 ways your addiction to spreadsheets increases risk in your business
13 Jul 2020 It's time to talk about the elephant in the room: your addiction to spreadsheets! Relying on spreadsheets is bad for business. Here's how to fix that problem.