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Traffi logoCase study: Manufacturing

A safe pair of hands.

Traffi had turned their focus to distributors, and their website wasn't built for phones and tablets. Its responsive Drupal rebuild raised traffic 320% year on year, with mobile traffic up 200%.

Client
Traffi, safety glove manufacturer
Sector
Manufacturing
Services
Responsive redesign, Drupal build, content modelling, SEO, support
Engagement
A rebuild from January to June 2015, after Pivale's 2013 ecommerce project, then support until October 2017
A man wearing a pair of red safety gloves.
Image: Copyright Traffi⁠ (opens in a new tab), used with permission.
At a glance
320%
increase in traffic year on year
200%
increase in mobile traffic year on year
Page 1
of Google's results, after the site passed Google's responsive tests
1. The challenge

A shift to distributors.

Traffi had grown and turned their focus to supporting their distributors. Its visitors had moved to phones and tablets, and its website hadn't kept up.

Traffi makes safety gloves and invented the traffic light system that shows the wearer a glove's cut protection at a glance. Pivale had built a direct-to-consumer web shop for Traffi in 2013.

The brief set four goals: a modern design that shows the product at its best, a site that works on smartphones and tablets, better SEO, and easier ways to find a glove and where to buy it.

2. What we built

A responsive Drupal site, rebuilt from the header down.

Google's mobile-friendly test showing that the Traffi website passes.
★★★★★
“Since the launch of the new Drupal website we have seen a dramatic increase in traffic particularly from smartphones and a significant reduction in the bounce rate. Customer feedback to date has been very complementary. We have been more than delighted with the Drupal solution that Pivale has developed for Traffi.”
Franz Lorenschitz with a slight smile and short dark hair, wearing a dark suit jacket over a striped shirt.
Franz Lorenschitz
Marketing Manager, Traffi
3. The result

Found more, on more devices.

  1. 1

    Traffic up 320%

    Traffi's website traffic rose 320% year on year, with traffic from mobile devices up 200%.

  2. 2

    First page of results

    The site passed Google's responsive tests and reached the first page of search results.

  3. 3

    100% before launch

    Traffi's site scored 100% in a Google SEO audit before it went live.

  4. 4

    Clear next steps

    Calls to action, menus and inline links on each page lead visitors on to the next thing they need.

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