Case study: ManufacturingHot off the press in nine weeks.
Adelco asked for a facelift. Its customers and distributors needed much more, so Adelco got a new Drupal website in nine weeks, and traffic rose 374% on the previous month.
- 9 wks
- from brief to launch
- 374%
- increase in traffic compared with the previous month
- 100
- Lighthouse score for accessibility and SEO on every page
More than a facelift.
Adelco asked for a facelift. A requirements workshop showed the website had to sell machines, show the company's global reach and serve their distributors.
Adelco makes digital textile printing, screen printing and drying equipment for garment printers around the world. Its WordPress site had thin product pages, few calls to action and tangled URLs that hurt its search rankings.
Adelco also couldn't tell who controlled parts of their hosting and DNS. The brief set five goals: richer product pages, more calls to action, a visible global presence, a private area for distributors and more traffic.
A Drupal site built from a pattern library.
Traffic nearly doubled on launch day.
“The website launch was seamless and we saw a near double in traffic on launch day, and two weeks later we were seeing a 374% increase in traffic compared to the previous month!”
Sales Director, Adelco
Faster, findable, in control.
- 1
Live in nine weeks
Adelco went from brief to launch in nine weeks, with no complications on launch day.
- 2
Traffic up 374%
Traffic nearly doubled on launch day and rose 374% compared with the previous month.
- 3
Top Lighthouse scores
The site scores above 90 for every Lighthouse metric, and 100 for accessibility and SEO on every page.
- 4
Back in control
Adelco owns their new hosting and DNS accounts, so they can choose who works on the site.
- 5
Enquiries straight to Salesforce
Every form on the site sends its enquiry to Adelco's Salesforce CRM, and the site holds Adelco's product information and images.
- 6
Kept current since 2018
Pivale has upgraded the site through each major Drupal version, redesigned it after Adelco's 2021 rebrand and still supports it.
- 1Audits & discoveryCustomer experience and website systems audits.
- 2UX/UI designInterfaces people actually enjoy using.
- 3Drupal developmentContent management for ambitious enterprises.
- 4IntegrationsCRM, ERP and DAM connections you can trust.
- 5Secure hostingUpsun’s certified cloud, behind Cloudflare.
- 6Support & securityResponsive support that grows with you.
- The problem
- Drainfast wanted to grow online and win new, larger trade accounts, with ordering that worked from their own customised ERP.
- The solution
- A Drupal Commerce store built around the ERP, with live stock, customer pricing and trade ordering tools.
- The outcome
- 1,000+ new trade customers and 3,000+ new customers in total, with more profit and a bigger market share.
Powercomm GroupHigh voltage, tight budget- The problem
- A slow WordPress site that was hard to update, and no budget for a full custom build.
- The solution
- A mobile-first Drupal site built from DayOne Digital™'s modular components, with a careers section.
- The outcome
- A new site on a fast turnaround, and a marketing team that posts jobs and news with ease.
