A brand that grows with your business.
Your brand is how customers describe you to each other. Our in-house designers and artists give you a strategy, identity and guidelines your teams can use on the website, in the pitch deck and on the packaging, whether you need a refresh, a full rebrand or a brand system for acquisitions.
Mixed messages.
Problem statement
As the business grows, each new product, market and acquisition adds its own voice, look and promise. Customers hear a different story each time, and find it harder to say why they should choose you.
- 1
Inconsistent identity
Logos, colours and tone vary from team to team.
- 2
Unclear positioning
If you can’t say why you’re different, your customers can’t either.
- 3
Acquired brands
New businesses arrive with identities that don’t fit.
- 4
Unused guidelines
Your brand PDF didn’t make it into the website or the pitch deck.
Decide it, then design it.
Your leadership team agrees the brand’s purpose, voice and values in workshops. Our designers and artists turn that into an identity your teams can use straight away.
- 1
Strategy
Agree purpose, values and positioning with leadership.
- 2
Identity
Create a logo, colour, type and imagery that work at each touchpoint.
- 3
Messaging
Write a framework that helps your teams sound like one company.
- 4
Guidelines
Publish living guidelines and design systems for web, print and pitch.
Recognition you can build on.
- 1
- brand system for your website, pitch decks and packaging
- M&A
- ready brand architecture that flexes as you acquire
- New
- name, logo and brand ethos for Phoenix Arts
People choose brands they recognise.
Your brand is more than a logo. It’s the name, look and voice people meet on your website, in a proposal and on the packaging, and the way they describe you when they recommend you.
- 1
Recognised on sight
A consistent look and voice means people know it’s you before they read the name.
- 2
Easier to trust
If your website, proposals and packaging tell the same story, buyers find it easier to believe you’ll deliver.
- 3
Easier to recommend
Customers who can explain what you do in a sentence pass you on to others.
- 4
Chosen on more than price
A clear position gives buyers a reason to pick you that isn’t the lowest quote.
- 5
Ready to grow
New products and acquired businesses join a brand system instead of starting from scratch.
Assets that match your brand.
Customers judge your brand everywhere they meet it: a social post, a slide in a pitch, the sign on a van. Our designers and artists make the assets your teams need inside your guidelines, so each one looks and sounds like you, as part of a bigger project or as a standalone pack.
- 1
Graphics and infographics
Data and complex ideas turned into visuals your leadership team and customers take in at a glance.
- 2
Icon sets
Custom icons that help people find their way around your website and make your brand easier to recognise.
- 3
Illustration
Original artwork from our in-house artists, drawn in your brand’s style.
- 4
Imagery
Bespoke photography or curated stock, chosen for your audience and your values.
- 5
Video
Branded video, produced with trusted video partners.
- 6
Ongoing design support
A retainer for regular design work as your needs change.
- The problem
- An old website that made events hard to promote, with security issues and slow event admin.
- The solution
- A new Drupal site that pulls events from TicketSource, with over 50 design components for editors.
- The outcome
- Event management 600% faster, and fewer steps to book a ticket.
Need this kind of help?
Is your brand feeling stretched? Let’s talk about what it needs to do next.