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Phoenix Arts logoCase study: Arts and culture

Box office on autopilot.

Phoenix Arts needed one website for all their venues under a new name, in a Hampshire town going through major regeneration. Its new Drupal site pulls events from TicketSource and made event management 600% faster.

Client
Phoenix Arts, registered arts charity
Sector
Arts and culture
Services
Design refresh, Drupal build, TicketSource integration, hosting
Engagement
July 2022 to launch in February 2023, then hosting on Upsun and pro bono support
Two dancers on stage.
At a glance
600%
faster event management
50+
design components that combine into thousands of layouts
97%
average Google audit score across performance, accessibility, best practice and SEO
1. The challenge

A new name to live up to.

Phoenix Arts needed one website for all their venues under their new name, so local residents stop missing shows and events in their area.

Phoenix Arts is a registered charity, founded in 1982, that stages events, shows, classes and workshops. It is the only long-standing entertainment provider in a Hampshire town going through major regeneration, and it changed its name from The Phoenix Theatre and Arts Centre to match the new town centre.

Its old website made events hard to promote and cross-promote, and it had security issues. Staff needed an easier way to manage events and edit content, and the site had to meet ePrivacy rules.

2. What we built

A Drupal site built around events.

  1. 1

    TicketSource integration

    Event information comes through from TicketSource's API, so staff manage events in one place and patrons book in fewer steps.

  2. 2

    One events calendar

    One calendar combines recurring classes, clubs and workshops with one-off and multi-day events, all kept up to date from TicketSource.

  3. 3

    Easier to find what's on

    Patrons filter events by type and age suitability, browse venue pages and find classes and workshops in their own section.

  4. 4

    50+ design components

    Editors combine more than 50 components into pages, with banners and calls to action for bookings, donations and volunteers.

  5. 5

    Simpler navigation

    Fewer main menu items give patrons a shorter route to events, venues and booking.

★★★★★
“Pivale solved our user experience issues, reduced the number of steps to book tickets; utilising our ticket provider's API to ensure information is automatically pulled through to the website increasing box office efficiency.”
Thomas Hiller smiling broadly, with short wavy hair, wearing a baseball-style T-shirt and a cord necklace, in front of a brick wall.
Thomas Hiller
Design & Marketing Controller, Phoenix Arts
3. The result

Faster to run, easier to book.

  1. 1

    Event management 600% faster

    Staff spend less time managing events and more on marketing and outreach.

  2. 2

    97% average audit score

    Google audits average 97% across performance, accessibility, best practice and SEO.

  3. 3

    Thousands of layouts

    Editors combine more than 50 design components into thousands of page layouts.

  4. 4

    Secure and compliant

    A new Drupal CMS fixed the old site's security issues, and the site meets ePrivacy rules on secure, cost-effective Upsun hosting.

  5. 5

    Supported pro bono

    Pivale keeps the site on the latest major version of Drupal and supports Phoenix Arts pro bono as a charity contribution.

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