Launch campaigns in weeks.
Product launches, competitions and events need speed and focus. Build your microsite on your main website’s platform or as a separate lightweight website, whichever suits the campaign, and plan from day one how it closes down.
Campaigns become clutter.
A campaign site goes up fast and gets forgotten. Left alone, it falls out of step with your brand, competes with your main site in search and becomes a security risk.
- 1
Rebuilt each time
Each campaign starts from scratch, often with a new supplier and a new bill.
- 2
Forgotten sites
Old microsites stay online long after the campaign ends.
- 3
No owner
The design, software and content go without updates.
- 4
Unclear return
Campaign results get mixed in with your main site’s figures.
Fast and governed.
Some campaigns belong on your existing platform, reusing its components and hosting. Others suit a lightweight website, built and launched in a few weeks. We recommend the right fit, and agree how long the site lives and how it ends before it launches.
- 1
Brief
Agree the audience, the goal, how you’ll measure success and how long the site should live.
- 2
Build
Tell the story on your existing platform or as a lightweight website, on-brand either way.
- 3
Launch & measure
Track the campaign in its own analytics so you can see the return.
- 4
Retire or reuse
Archive it, repurpose it or redirect it when the campaign ends.
High impact, low overhead.
- 9×
- return on investment from the first campaign on RWC’s John Guest competitions platform
- Weeks
- from brief to live
- 0
- orphaned sites, because each campaign has a plan for afterwards
“We’ve been collaborating with Pivale for several years on a global digital transformation project involving multiple brands. They tackle problems enthusiastically, making potentially daunting tasks feel like a breeze.”
Digital Marketing Manager
Is this the right fit for you?
Big launch on the way? Let’s get it live.
Our promises to you
- 1You leave with next steps you can act on, whether or not you work with us.
- 2If you decide we’re not the right fit, that’s fine. No hard sell.
- 3If we can’t help, we’ll say so on the call and point you in the right direction.