Case study: B2B ecommerceOrders that flow to the ERP.
Drainfast wanted to grow online and win new, larger trade accounts. A Drupal Commerce store built around their own customised ERP has brought the drainage supplier 3,000+ new customers, 1,000+ of them trade accounts, with more profit and a bigger market share.
- 3,000+
- new customers through the online store
- 1,000+
- new trade customers among them
Ready to grow online.
Drainfast wanted to automate and grow their online sales and win new, larger trade accounts, with a store that worked directly with their own customised ERP.
Drainfast supplies drainage products to trade customers and runs their own customised ERP system. Their new store had to work with that ERP, show personalised customer pricing and connect to their product information system (PIM).
Drainfast's team worked through multiple discovery workshops with Pivale and settled on a bespoke Drupal Commerce build. The site also had to sell Drainfast's brand and teach customers about their products.
Drainfast's ERP had no ready-made connection for orders, customer pricing or delivery charges. Pivale built those connections inside the ERP with the ERP's own tools, and tested them in its sandbox before anything touched live data.
Ordering tools built for trade buyers.
“I've worked with Pivale on several occasions over the years, designing and building websites. They are a fantastic Drupal agency, especially when you require complex functionality, integrations or ecommerce solutions.”
Marketing Manager, Drainfast
“Barry and Darren are consummate professionals with a wealth of technical knowledge and the rest of the team have also maintained the same standard of professionalism in my dealings with them.”
More customers, fewer errors.
- 1
3,000+ new customers
Drainfast has won 3,000+ new customers online, 1,000+ of them trade customers, and grew their profits and market share.
- 2
Fewer manual errors
Order processing, stock and customer service run on real-time ERP data, which cut manual errors and made Drainfast's sales team more productive.
- 3
More online sales
Clearer product ranges and educational content help customers find what they need, and Drainfast reports a significant rise in online sales.
- 4
Checked by finance
Drainfast's CFO, finance and operations teams checked orders, pricing and stock before launch, and automated tests run on every code change.
- 5
Still growing
An ongoing development programme adds features as customers ask for them, often weekly, while SEO and PPC campaigns from Drainfast's marketing partners bring them a wider audience.
- 1Digital transformationFrom scattered systems to one clear operating model.
- 2EcommerceB2B and B2C commerce built around your business.
- 3PIM & DAMProduct information and assets, managed.
- 4Audits & discoveryCustomer experience and website systems audits.
- 5Drupal developmentContent management for ambitious enterprises.
- 6IntegrationsCRM, ERP and DAM connections you can trust.
- 7Secure hostingUpsun’s certified cloud, behind Cloudflare.
- 8Support & securityResponsive support that grows with you.
- The problem
- A WordPress site with thin product pages, few calls to action and tangled URLs that hurt its rankings.
- The solution
- A Drupal site built from a pattern library, with pages Adelco's editors build themselves.
- The outcome
- Live in nine weeks, with traffic up 374% on the previous month.
ANS GlobalPlant once, grow everywhere- The problem
- Case studies linked to locations, products and articles, and editors had to add pages daily without a developer.
- The solution
- A Drupal site that feeds each tagged case study to its related pages, plus a map of over 800 green roof merchants.
- The outcome
- Staff publish once and the site shows it in the right places, with less admin for each post.
