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CUTcnc logoCase study: Manufacturing

Cut to the quote.

CUTcnc's sales team spent whole working days on the phone answering questions the website should have answered. A new Drupal site with a four-route quotation form brought orders in and freed the team for outbound sales.

Client
CUTcnc, CNC routing service
Sector
Manufacturing
Services
Site visit, responsive design, SEO, Drupal build
Engagement
From a site visit in July 2016 to launch in April 2017, then support until 2018
A CNC cutting machine is routing the word 'cutting' in to a sheet of wood.
Image: “CNC cut engraved lettering on plywood”⁠ (opens in a new tab) by CUTcnc⁠ (opens in a new tab), used with permission.
At a glance
Orders
flooding in through the new quotation form
Days
back for outbound sales, from a team that used to spend whole days answering questions by phone
1. The challenge

A sales team stuck on the phone.

CUTcnc's old website didn't answer buyers' basic questions or guide them into a project, so the sales team spent whole working days on the phone as a live FAQ.

CUTcnc ran a high-quality CNC routing service for artisans, international airports and film studios. They had a small team, and they needed new business to keep their new machines running.

The old site also hid CUTcnc's best work. Recognisable brands and one of the world's largest film studios worked with CUTcnc, and visitors had no way to see it.

2. What we built

A Drupal site for quotes and answers.

CUTcnc's quotation form page on an Apple iMac, an iPad and an iPhone.
★★★★★
“Having developed some very high profile websites myself in the past, I had high expectations for the new CUTcnc website. Pivale met and exceeded those expectations, both in their approach to the work and the finished article. It was a pleasure to work with such an organised and responsive team.”
Peter Forest smiling broadly, with slicked-back hair, a moustache and goatee and thin rimless glasses, wearing a dark jacket.
Peter Forest
General Manager, CUTcnc
3. The result

More orders, more time to sell.

  1. 1

    Orders flooding in

    Clients now start projects through the quotation form.

  2. 2

    Better organic SEO

    The site's organic SEO improved after launch.

  3. 3

    Time back for sales

    The sales team spends more time on outbound sales, with the website handling common questions.

  4. 4

    Positive early feedback

    CUTcnc's team and their website users gave positive initial feedback.

  5. 5

    Supported to the end

    Pivale supported CUTcnc and their parent company with security and content updates until CUTcnc moved back into their parent in 2018 and their website closed.

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