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Datum logoCase study: Data centres

A tour de force.

Datum needed more traffic and had little view of how visitors moved towards a sale. Its new Drupal site gives its two main audiences their own landing pages, which brought a boost in traffic, interaction and conversion.

Client
Datum Datacentres, secure data centre and co-location provider
Sector
Data centres
Services
Discovery workshops, information architecture, Drupal build, analytics integration, hosting, support
Engagement
Discovery workshops in January 2017 to launch in May 2017, then support until May 2024
Two engineers knelt by a rack with a laptop performing maintenance.
Image: Copyright Datum Datacentres Limited⁠ (opens in a new tab), used with permission.
1. The challenge

Growth without visibility.

Datum needed more traffic and a clear view of how visitors moved towards a sale. Its marketing and sales activity didn't yet work as one strategy.

Datum runs a secure data centre and offers co-location for business-critical IT. The business had grown since 2012, and their old website no longer reflected that.

Pivale and Datum set three goals: raise overall traffic by 50%, connect the site to third-party analytics so Datum could see how users move through the site, and make content creation easier for Datum's third-party consultants.

2. What we built

A site shaped around Datum's buyers.

Enterprise and Service Providers are Datum's two main clients and as such have their own landing pages.
  • The blog page shown on an Apple iPad which is laid on a desk next to a pair of reading glasses.
    A blog, a resource centre and an FAQ give Datum space for thought leadership.
★★★★★
“We needed a new website to reflect that our business has grown since its inception in 2012. We turned to Pivale, unsure of exactly what we needed to change, and with their help and advice we now have a highly responsive, compelling site that better suits our service-based business. Barry and Darren were helpful throughout, providing advice and solutions whenever needed. I would thoroughly recommend their services.”
Lexie Gower smiling broadly, with shoulder-length light hair, wearing a dark top.
Lexie Gower
Marketing Manager, Datum Datacentres
3. The result

Clearer routes, more conversions.

  1. 1

    Landing pages that convert

    Datum's landing pages brought a boost in traffic and more interaction and conversion.

  2. 2

    A positive response

    Visitors responded well to the new site, in particular its usability and clear calls to action.

  3. 3

    See how visitors move

    Google Analytics and Datum's custom analytics software show Datum how users move through the site.

  4. 4

    Seven years of support

    Pivale supported Datum with updates, new development and advice until May 2024, including upgrades to two new major versions of Drupal.

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