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RWC logoCase study: Manufacturing

Everything flows from one platform.

RWC, a multinational maker of water flow and control products, had grown by acquisition into a sprawl of brand websites on different systems. Pivale brought them onto one multisite platform: 45 websites became 6 domains, and hosting costs fell by 80%.

Client
RWC, multinational manufacturer of water flow and control products
Sector
Manufacturing
Services
Digital transformation, multisite platform, CI/CD hosting, competitions platform
Engagement
A global project across RWC's brands, teams and locations, from October 2018 to June 2026
A plumber working with RWC products.
Image: Copyright RWC⁠ (opens in a new tab), used with permission.
At a glance
80%
reduction in hosting costs after moving to an enterprise CI/CD platform
700x
faster deployments: a five-day manual workflow became a five-minute automated build
6
domains in place of 45 separate websites
£1.12m
in additional sales from a £120k investment in a competitions platform
1. The challenge

Many websites, teams, brands and locations.

RWC wanted to bring together the brands they had bought over the years. Their websites had been built at different times, on different content management systems and technologies, and cost a lot to maintain.

Updates, bug fixes and security patches took developers time to review and apply, and each release took five days of manual work.

RWC needed their websites, brands, teams and locations connected again, as a true family of brands. Each site had to serve installers, architects and specifiers, and stockists, from installation guides to technical files and where to buy.

Pivale ran the EMEA sites and worked with RWC's US team on the sites for the US and Canada, alongside Milestone Creative (brand assets and design) and Web Results Direct (SEO). John Guest launched in March 2022, Reliance Valves in June and SharkBite in July, and the competitions platform in January 2023.

The brands4 brands
2. What we built

A family of brands on one platform.

  1. 1

    One multisite platform

    45 separate websites now run on one multisite across 6 domains, with shared processes for content, infrastructure and security.

  2. 2

    Project Harmonia

    Discovery ran under one codename: a working document, interactive prototypes and answers to stakeholders' questions, which gave RWC's leadership a business case for consolidation.

  3. 3

    One address per country and language

    Every web address starts with the domain, country and language, and visitors land on their own country's version of a site. A custom Cloudflare worker serves several systems from one domain.

  4. 4

    Translation and product data

    Machine translation through Lingotek is checked by their translators and approved by bilingual RWC staff. With no PIM in place, RWC's teams keep product data in spreadsheets that a custom importer checks and loads.

  5. 5

    Automated deployments

    An enterprise CI/CD platform replaced a five-day manual release with a five-minute automated build.

  6. 6

    Faster reviews and fixes

    Reviewing updates, fixing bugs and applying security patches became 50% more productive for developers.

  7. 7

    A competitions platform

    A £120k investment in a competitions platform brought in £1.12m in additional sales, and the first campaign returned 9x its cost.

  • A suite of websites for RWC shown on several different devices.
    RWC's brand websites, now one family on a shared platform.
★★★★★
“It has been a fantastic experience working with Pivale on multiple website developments. Their exceptional communication, professionalism, and creativity made the entire process smooth and enjoyable. They collaborated with everyone involved in the global project which resulted in outstanding outcomes that exceeded our expectations. I highly recommend them to anyone seeking a top-notch digital transformation agency or other website services, and look forward to working with them again.”
John Kerr with a slight smile and short receding hair, wearing a dark blazer over a striped open-collared shirt.
John Kerr
Marketing Director, RWC
3. The result

Less is more.

  1. 1

    80% lower hosting costs

    Moving to an enterprise CI/CD platform cut RWC's hosting bill by 80%.

  2. 2

    Five minutes

    Automated builds made deployments 700 times faster.

  3. 3

    87% fewer websites

    45 separate websites became 6 domains, and reviewing updates, fixing bugs and applying security patches became 50% more productive for developers.

  4. 4

    9x return

    The first campaign on the competitions platform returned 9x its cost.

  5. 5

    Tested before every launch

    Automated tests, cross-browser checks and WCAG AA contrast checks (some brand colours were adjusted to pass) closed every critical issue before each brand site launched.

Related solutions and services
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The problem
Design agency Milestone Creative's client needed websites built on their chosen platform, and Milestone needed the developers to build them.
The solution
Pivale became Milestone's development partner, building their client's shareholder site, EMEA multisite and competitions platform.
The outcome
A first competition campaign that returned 9x ROI, and a partnership that ran from 2018 to 2026.
Read case study →RWCShareholder news on tap
The problem
A listed company whose shareholders needed one reliable place for results, reports and news.
The solution
An investor centre on RWC's corporate site, designed by Milestone Creative and built by Pivale.
The outcome
A shareholder site that grew into RWC's investor relations and communications portal.
Read case study →

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