---
title: "WRD case study: Built to be found in search"
description: "WRD runs SEO and paid search for clients whose websites Pivale builds. Since the Traffi rebuild in 2015, Pivale has given WRD's team the on-site tools and technical groundwork they need to publish great content and win rankings for shared clients."
url: https://www.pivale.co/work/wrd/
publisher: Pivale (https://www.pivale.co)
---

# WRD case study: Built to be found in search

WRD runs SEO and paid search for clients whose websites Pivale builds. Since the Traffi rebuild in 2015, Pivale has given WRD's team the on-site tools and technical groundwork they need to publish great content and win rankings for shared clients.

The problem: Shared clients needed websites that rank, and their SEO agency needed control of each page to make that happen. The solution: Pivale builds the on-site SEO tools WRD needs into each client's website, from meta tags to structured data. The outcome: 600% more contact form submissions for John Guest, as WRD reports, and a partnership that has run since 2015.

| | |
|---|---|
| Client | WRD (Web Results Direct), digital marketing agency in Surrey |
| Sector | Digital marketing |
| Services | On-site SEO tools, structured data, technical SEO groundwork |
| Engagement | A partnership since the Traffi rebuild in 2015, and still going |

## Outcomes

- **600%** more contact form submissions on the new John Guest website, as WRD reports
- **56%** more organic traffic for John Guest, as WRD reports
- **320%** rise in traffic year on year for Traffi after the rebuild

## The challenge: Rankings need the right tools.

Clients come to WRD to be found in search. To do their best work, WRD's SEO team needs websites that let them control each page and give search engines what they need.

WRD (Web Results Direct) is a digital marketing agency in the Surrey hills, near Godalming, with more than 20 years' experience in SEO, paid search, digital PR and content.

The two agencies first worked together on Traffi's website rebuild in 2015, and have since shared four accounts: Traffi, ANS Global, John Guest (with design agency Milestone Creative, for RWC) and Drainfast. WRD runs SEO and paid search for each client, and Pivale builds and looks after their websites.

## What we built: On-site tools for an SEO team.

### Control of each page

Editors and WRD's team set meta titles and descriptions on each page, and titles and alt text on each image, without asking a developer.

### Structured data

Schema markup describes each client's organisation, products, articles and FAQs, so search engines understand what each page is about.

### A structure search engines can crawl

Clean menus, XML sitemaps and canonical links help search engines find each page, and optimised images and caching keep pages fast.

### Regional sites for John Guest

A language and location selector with hreflang tags sends each visitor, and each search engine, to the right regional site.

## What the client said

> Excellent web development company, highly skilled, dedicated, efficient, great problem solving skills and lovely to work with.

— Adrian Barry, Managing Director, WRD

## Results: Found by more people.

### More enquiries for John Guest

WRD reports 600% more contact form submissions, 56% more organic traffic and 51% more downloads on the new John Guest website.

### Traffic up 320% for Traffi

Traffi's traffic rose 320% year on year after the rebuild, and the site reached the first page of Google's results.

### SEO in the client's hands

On ANS Global's website, WRD controls the SEO on each page, and the client's editors add alt text and meta tags themselves.

### Still working together

WRD and Pivale have shared clients since 2015, and still work together today.

> I've worked with Pivale for three years now and they continue to impress with their knowledge, problem solving and ability to just get stuff done to a high standard. Some of the best devs in the business!

— Reuben Chown, Account Director, WRD

## Related solutions and services

- [Agency partnerships](https://www.pivale.co/services/agency-partnerships): A development team for creative and marketing agencies.

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Source: https://www.pivale.co/work/wrd/. Pivale is a UK digital consultancy. Book a 30-minute call at https://www.pivale.co/contact/ or email hello@pivale.co.