---
title: "Virtus Health case study: Twelve sites, one family"
description: "Virtus Health ran separate websites for fertility clinics in Europe, Australia and Singapore, each built and hosted its own way. Moving them onto one Drupal multisite platform gave the group 12 consistent websites, and the first seven cost half as much as building them separately."
url: https://www.pivale.co/work/virtus-health/
publisher: Pivale (https://www.pivale.co)
---

# Virtus Health case study: Twelve sites, one family

Virtus Health ran separate websites for fertility clinics in Europe, Australia and Singapore, each built and hosted its own way. Moving them onto one Drupal multisite platform gave the group 12 consistent websites, and the first seven cost half as much as building them separately.

The problem: Fertility clinic websites in Europe, Australia and Singapore, each built and hosted its own way. The solution: One Drupal multisite platform with a shared pattern library, so each clinic keeps their own brand. The outcome: 12 consistent websites, the first seven built for half the cost of building them separately.

| | |
|---|---|
| Client | Virtus Health, fertility clinic group |
| Sector | Healthcare |
| Services | Consolidation strategy, Pattern Lab design system, Drupal multisite, Salesforce integration, hosting |
| Engagement | European clinic sites first, then Australia, Singapore and the corporate site: 12 launches from April 2019 to March 2020 |

## Outcomes

- **50%** saving on building the first seven sites the traditional way
- **12** websites on one multisite platform
- **50+** fertility clinics across three continents

## The challenge: One group, many websites.

Virtus Health had bought clinics in Europe and found it slow and cumbersome to bring each one under the group. Its websites needed to work as one group with its sites in Australia and Singapore.

Different designers and developers had built each clinic's website, so branding and messaging varied across the group. An improvement on one site stayed on that site unless Virtus paid to build it again, and security updates were slow and expensive.

The sites ran on several hosting platforms and DNS servers, with no staging environments for testing changes. Some connected to the group's CRM and some didn't, which left gaps in the data Virtus uses to track their KPIs.

## What we built: One pattern library, many brands.

### A shared pattern library

Virtus brought five brands under one Pattern Lab library, so each clinic keeps their own identity inside a shared design.

### Drupal multisite

Each site has its own content, menus and forms, and shares tools, content types and design patterns with the rest.

### Local privacy rules

Trianglen and Aagaard replaced their forms with secure email to meet Danish GDPR rules, and Aagaard runs in Danish, English and German.

### A stack for Australia

Virtus's Australian sites run on their own multisite stack hosted in Australia, and pull in the same shared updates as Europe.

## What the client said

> We set the task of building new websites for our 5 Australian clinics plus one clinic site in Singapore and the global corporate site. The Pivale team were quick to find a solution that not only saved us time but also halved the cost to build 7 traditional websites.

> They listened to our requirements, and were able to adapt and optimise at every stage. Nothing was ever off the table.

— Niki Evans, Digital Marketing and Campaign Manager, Virtus Health

## Results: One system, half the cost.

### Half the build cost

Virtus built their Australian, Singapore and corporate sites for half the cost of seven separate websites.

### Shared improvements

A feature built for one clinic reaches all the others on the next deploy, in Europe and Australia.

### No site left behind

All 12 sites stay level on security, compliance and new features.

### Connected data

The clinic sites connect to Salesforce, Google Tag Manager and Google Analytics, so Virtus tracks their KPIs in one CRM.

## Related solutions and services

- [Digital transformation](https://www.pivale.co/solutions/digital-transformation): From scattered systems to one clear operating model.
- [Multisite management](https://www.pivale.co/solutions/multisite): Many brands, regions and sites on one platform.
- [UX/UI design](https://www.pivale.co/services/ux-ui): Interfaces people actually enjoy using.
- [Drupal development](https://www.pivale.co/services/drupal): Content management for ambitious enterprises.
- [Integrations](https://www.pivale.co/services/integrations): CRM, ERP and DAM connections you can trust.
- [Secure hosting](https://www.pivale.co/services/hosting): Upsun’s certified cloud, behind Cloudflare.

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Source: https://www.pivale.co/work/virtus-health/. Pivale is a UK digital consultancy. Book a 30-minute call at https://www.pivale.co/contact/ or email hello@pivale.co.