---
title: "Traffi case study: A safe pair of hands"
description: "Traffi had turned their focus to distributors, and their website wasn't built for phones and tablets. Its responsive Drupal rebuild raised traffic 320% year on year, with mobile traffic up 200%."
url: https://www.pivale.co/work/traffi/
publisher: Pivale (https://www.pivale.co)
---

# Traffi case study: A safe pair of hands

Traffi had turned their focus to distributors, and their website wasn't built for phones and tablets. Its responsive Drupal rebuild raised traffic 320% year on year, with mobile traffic up 200%.

The problem: Traffi's visitors had moved to phones and tablets, and their website hadn't kept up. The solution: A responsive Drupal rebuild with clearer product pages, an improved TraffiSearch glove finder and better SEO. The outcome: Traffic up 320% year on year, with mobile traffic up 200%.

| | |
|---|---|
| Client | Traffi, safety glove manufacturer |
| Sector | Manufacturing |
| Services | Responsive redesign, Drupal build, content modelling, SEO, support |
| Engagement | A rebuild from January to June 2015, after Pivale's 2013 ecommerce project, then support until October 2017 |

## Outcomes

- **320%** increase in traffic year on year
- **200%** increase in mobile traffic year on year
- **Page 1** of Google's results, after the site passed Google's responsive tests

## The challenge: A shift to distributors.

Traffi had grown and turned their focus to supporting their distributors. Its visitors had moved to phones and tablets, and its website hadn't kept up.

Traffi makes safety gloves and invented the traffic light system that shows the wearer a glove's cut protection at a glance. Pivale had built a direct-to-consumer web shop for Traffi in 2013.

The brief set four goals: a modern design that shows the product at its best, a site that works on smartphones and tablets, better SEO, and easier ways to find a glove and where to buy it.

## What we built: A responsive Drupal site, rebuilt from the header down.

### A responsive redesign

Traffi got a complete overhaul of their visual style and layout, in flat design, for desktops, laptops, tablets and phones.

### Product pages and TraffiSearch

Each product page follows the same layout with more detail, and an improved TraffiSearch product finder helps visitors choose a glove.

### Content built to grow

Articles carry picture galleries, themed testimonials, file downloads and detailed tags, so Traffi can expand the site later.

### SEO in Traffi's hands

Editors set meta tags on each page and titles and alt text on each image, and a daily XML sitemap keeps search engines up to date.

## What the client said

> Since the launch of the new Drupal website we have seen a dramatic increase in traffic particularly from smartphones and a significant reduction in the bounce rate. Customer feedback to date has been very complementary. We have been more than delighted with the Drupal solution that Pivale has developed for Traffi.

— Franz Lorenschitz, Marketing Manager, Traffi

## Results: Found more, on more devices.

### Traffic up 320%

Traffi's website traffic rose 320% year on year, with traffic from mobile devices up 200%.

### First page of results

The site passed Google's responsive tests and reached the first page of search results.

### 100% before launch

Traffi's site scored 100% in a Google SEO audit before it went live.

### Clear next steps

Calls to action, menus and inline links on each page lead visitors on to the next thing they need.

## Related solutions and services

- [UX/UI design](https://www.pivale.co/services/ux-ui): Interfaces people actually enjoy using.
- [Drupal development](https://www.pivale.co/services/drupal): Content management for ambitious enterprises.
- [Secure hosting](https://www.pivale.co/services/hosting): Upsun’s certified cloud, behind Cloudflare.
- [Support & security](https://www.pivale.co/services/support): Responsive support that grows with you.

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Source: https://www.pivale.co/work/traffi/. Pivale is a UK digital consultancy. Book a 30-minute call at https://www.pivale.co/contact/ or email hello@pivale.co.