--- title: "RWC case study: Everything flows from one platform" description: "RWC, a multinational maker of water flow and control products, had grown by acquisition into a sprawl of brand websites on different systems. Pivale brought them onto one multisite platform: 45 websites became 6 domains, and hosting costs fell by 80%." url: https://www.pivale.co/work/rwc/ publisher: Pivale (https://www.pivale.co) --- # RWC case study: Everything flows from one platform RWC, a multinational maker of water flow and control products, had grown by acquisition into a sprawl of brand websites on different systems. Pivale brought them onto one multisite platform: 45 websites became 6 domains, and hosting costs fell by 80%. The problem: Brand websites from a series of acquisitions, each built at a different time on a different system. The solution: One multisite platform with automated deployments, connecting RWC's brands, teams and locations. The outcome: 45 websites on 6 domains, 80% lower hosting costs and deployments in five minutes, not five days. | | | |---|---| | Client | RWC, multinational manufacturer of water flow and control products | | Sector | Manufacturing | | Services | Digital transformation, multisite platform, CI/CD hosting, competitions platform | | Engagement | A global project across RWC's brands, teams and locations, from October 2018 to June 2026 | ## Outcomes - **80%** reduction in hosting costs after moving to an enterprise CI/CD platform - **700x** faster deployments: a five-day manual workflow became a five-minute automated build - **6** domains in place of 45 separate websites - **£1.12m** in additional sales from a £120k investment in a competitions platform ## The challenge: Many websites, teams, brands and locations. RWC wanted to bring together the brands they had bought over the years. Their websites had been built at different times, on different content management systems and technologies, and cost a lot to maintain. Updates, bug fixes and security patches took developers time to review and apply, and each release took five days of manual work. RWC needed their websites, brands, teams and locations connected again, as a true family of brands. Each site had to serve installers, architects and specifiers, and stockists, from installation guides to technical files and where to buy. Pivale ran the EMEA sites and worked with RWC's US team on the sites for the US and Canada, alongside Milestone Creative (brand assets and design) and Web Results Direct (SEO). John Guest launched in March 2022, Reliance Valves in June and SharkBite in July, and the competitions platform in January 2023. ## What we built: A family of brands on one platform. ### One multisite platform 45 separate websites now run on one multisite across 6 domains, with shared processes for content, infrastructure and security. ### Project Harmonia Discovery ran under one codename: a working document, interactive prototypes and answers to stakeholders' questions, which gave RWC's leadership a business case for consolidation. ### One address per country and language Every web address starts with the domain, country and language, and visitors land on their own country's version of a site. A custom Cloudflare worker serves several systems from one domain. ### Translation and product data Machine translation through Lingotek is checked by their translators and approved by bilingual RWC staff. With no PIM in place, RWC's teams keep product data in spreadsheets that a custom importer checks and loads. ### Automated deployments An enterprise CI/CD platform replaced a five-day manual release with a five-minute automated build. ### Faster reviews and fixes Reviewing updates, fixing bugs and applying security patches became 50% more productive for developers. ### A competitions platform A £120k investment in a competitions platform brought in £1.12m in additional sales, and the first campaign returned 9x its cost. ## What the client said > It has been a fantastic experience working with Pivale on multiple website developments. Their exceptional communication, professionalism, and creativity made the entire process smooth and enjoyable. They collaborated with everyone involved in the global project which resulted in outstanding outcomes that exceeded our expectations. I highly recommend them to anyone seeking a top-notch digital transformation agency or other website services, and look forward to working with them again. — John Kerr, Marketing Director, RWC ## Results: Less is more. ### 80% lower hosting costs Moving to an enterprise CI/CD platform cut RWC's hosting bill by 80%. ### Five minutes Automated builds made deployments 700 times faster. ### 87% fewer websites 45 separate websites became 6 domains, and reviewing updates, fixing bugs and applying security patches became 50% more productive for developers. ### 9x return The first campaign on the competitions platform returned 9x its cost. ### Tested before every launch Automated tests, cross-browser checks and WCAG AA contrast checks (some brand colours were adjusted to pass) closed every critical issue before each brand site launched. ## Related solutions and services - [Digital transformation](https://www.pivale.co/solutions/digital-transformation): From scattered systems to one clear operating model. - [Multisite management](https://www.pivale.co/solutions/multisite): Many brands, regions and sites on one platform. - [Microsites](https://www.pivale.co/solutions/microsites): Campaign sites without the sprawl. --- Source: https://www.pivale.co/work/rwc/. 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