--- title: "Drainfast case study: Orders that flow to the ERP" description: "Drainfast wanted to grow online and win new, larger trade accounts. A Drupal Commerce store built around their own customised ERP has brought the drainage supplier 3,000+ new customers, 1,000+ of them trade accounts, with more profit and a bigger market share." url: https://www.pivale.co/work/drainfast/ publisher: Pivale (https://www.pivale.co) --- # Drainfast case study: Orders that flow to the ERP Drainfast wanted to grow online and win new, larger trade accounts. A Drupal Commerce store built around their own customised ERP has brought the drainage supplier 3,000+ new customers, 1,000+ of them trade accounts, with more profit and a bigger market share. The problem: Drainfast wanted to grow online and win new, larger trade accounts, with ordering that worked from their own customised ERP. The solution: A Drupal Commerce store built around the ERP, with live stock, customer pricing and trade ordering tools. The outcome: 1,000+ new trade customers and 3,000+ new customers in total, with more profit and a bigger market share. | | | |---|---| | Client | Drainfast, drainage products supplier | | Sector | B2B ecommerce | | Services | Discovery, Drupal Commerce build, ERP and PIM integration, hosting, support | | Engagement | Discovery, planning and build from November 2022 to launch in October 2023, then an ongoing development programme | ## Outcomes - **3,000+** new customers through the online store - **1,000+** new trade customers among them ## The challenge: Ready to grow online. Drainfast wanted to automate and grow their online sales and win new, larger trade accounts, with a store that worked directly with their own customised ERP. Drainfast supplies drainage products to trade customers and runs their own customised ERP system. Their new store had to work with that ERP, show personalised customer pricing and connect to their product information system (PIM). Drainfast's team worked through multiple discovery workshops with Pivale and settled on a bespoke Drupal Commerce build. The site also had to sell Drainfast's brand and teach customers about their products. Drainfast's ERP had no ready-made connection for orders, customer pricing or delivery charges. Pivale built those connections inside the ERP with the ERP's own tools, and tested them in its sandbox before anything touched live data. ## What we built: Ordering tools built for trade buyers. ### Shared baskets Business customers share baskets as named projects, so colleagues can order together without sharing a login. ### Quick order Customers with the printed catalogue to hand type in product codes and place an order from one page. ### Reorder Customers pick a previous order and use it as the starting point for a new one. ### Live ERP data Customers see real-time stock levels and order status from Drainfast's ERP, alongside their own pricing. ## What the client said > I've worked with Pivale on several occasions over the years, designing and building websites. They are a fantastic Drupal agency, especially when you require complex functionality, integrations or ecommerce solutions. > Barry and Darren are consummate professionals with a wealth of technical knowledge and the rest of the team have also maintained the same standard of professionalism in my dealings with them. — Mark Chambers, Marketing Manager, Drainfast ## Results: More customers, fewer errors. ### 3,000+ new customers Drainfast has won 3,000+ new customers online, 1,000+ of them trade customers, and grew their profits and market share. ### Fewer manual errors Order processing, stock and customer service run on real-time ERP data, which cut manual errors and made Drainfast's sales team more productive. ### More online sales Clearer product ranges and educational content help customers find what they need, and Drainfast reports a significant rise in online sales. ### Checked by finance Drainfast's CFO, finance and operations teams checked orders, pricing and stock before launch, and automated tests run on every code change. ### Still growing An ongoing development programme adds features as customers ask for them, often weekly, while SEO and PPC campaigns from Drainfast's marketing partners bring them a wider audience. ## Related solutions and services - [Digital transformation](https://www.pivale.co/solutions/digital-transformation): From scattered systems to one clear operating model. - [Ecommerce](https://www.pivale.co/solutions/ecommerce): B2B and B2C commerce built around your business. - [PIM & DAM](https://www.pivale.co/solutions/pim-dam): Product information and assets, managed. - [Audits & discovery](https://www.pivale.co/services/audits): Customer experience and website systems audits. - [Drupal development](https://www.pivale.co/services/drupal): Content management for ambitious enterprises. - [Integrations](https://www.pivale.co/services/integrations): CRM, ERP and DAM connections you can trust. - [Secure hosting](https://www.pivale.co/services/hosting): Upsun’s certified cloud, behind Cloudflare. - [Support & security](https://www.pivale.co/services/support): Responsive support that grows with you. --- Source: https://www.pivale.co/work/drainfast/. Pivale is a UK digital consultancy. Book a 30-minute call at https://www.pivale.co/contact/ or email hello@pivale.co.