---
title: "CUTcnc case study: Cut to the quote"
description: "CUTcnc's sales team spent whole working days on the phone answering questions the website should have answered. A new Drupal site with a four-route quotation form brought orders in and freed the team for outbound sales."
url: https://www.pivale.co/work/cut-cnc/
publisher: Pivale (https://www.pivale.co)
---

# CUTcnc case study: Cut to the quote

CUTcnc's sales team spent whole working days on the phone answering questions the website should have answered. A new Drupal site with a four-route quotation form brought orders in and freed the team for outbound sales.

The problem: The sales team spent whole working days on the phone answering questions the website should have answered. The solution: A Drupal site with a four-route quotation form and an Advice section the team edits itself. The outcome: Orders flooding in through the form, and more time for outbound sales.

| | |
|---|---|
| Client | CUTcnc, CNC routing service |
| Sector | Manufacturing |
| Services | Site visit, responsive design, SEO, Drupal build |
| Engagement | From a site visit in July 2016 to launch in April 2017, then support until 2018 |

## Outcomes

- **Orders** flooding in through the new quotation form
- **Days** back for outbound sales, from a team that used to spend whole days answering questions by phone

## The challenge: A sales team stuck on the phone.

CUTcnc's old website didn't answer buyers' basic questions or guide them into a project, so the sales team spent whole working days on the phone as a live FAQ.

CUTcnc ran a high-quality CNC routing service for artisans, international airports and film studios. They had a small team, and they needed new business to keep their new machines running.

The old site also hid CUTcnc's best work. Recognisable brands and one of the world's largest film studios worked with CUTcnc, and visitors had no way to see it.

## What we built: A Drupal site for quotes and answers.

### A four-route quotation form

Four routes guide each client to a quote, whatever their experience with machine-ready CAD files.

### An Advice section

The FAQ covers materials, sheet sizes, cutter types, cut depths, delivery, packaging and accounts in one section that's easy to browse. CUTcnc's team adds, changes and removes answers themselves, saving time and money.

### Linked showcase and services

Tag a showcase project with the services it used, and it appears as an example on each of those service pages.

## What the client said

> Having developed some very high profile websites myself in the past, I had high expectations for the new CUTcnc website. Pivale met and exceeded those expectations, both in their approach to the work and the finished article. It was a pleasure to work with such an organised and responsive team.

— Peter Forest, General Manager, CUTcnc

## Results: More orders, more time to sell.

### Orders flooding in

Clients now start projects through the quotation form.

### Better organic SEO

The site's organic SEO improved after launch.

### Time back for sales

The sales team spends more time on outbound sales, with the website handling common questions.

### Positive early feedback

CUTcnc's team and their website users gave positive initial feedback.

### Supported to the end

Pivale supported CUTcnc and their parent company with security and content updates until CUTcnc moved back into their parent in 2018 and their website closed.

## Related solutions and services

- [UX/UI design](https://www.pivale.co/services/ux-ui): Interfaces people actually enjoy using.
- [Drupal development](https://www.pivale.co/services/drupal): Content management for ambitious enterprises.
- [Secure hosting](https://www.pivale.co/services/hosting): Upsun’s certified cloud, behind Cloudflare.
- [Support & security](https://www.pivale.co/services/support): Responsive support that grows with you.

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Source: https://www.pivale.co/work/cut-cnc/. Pivale is a UK digital consultancy. Book a 30-minute call at https://www.pivale.co/contact/ or email hello@pivale.co.