---
title: "Brand development"
description: "Identity that scales across every touchpoint."
url: https://www.pivale.co/services/brand/
publisher: Pivale (https://www.pivale.co)
---

# Brand development

Your brand is how customers describe you to each other. Our in-house designers and artists give you a strategy, identity and guidelines your teams can use on the website, in the pitch deck and on the packaging, whether you need a refresh, a full rebrand or a brand system for acquisitions.

| | |
|---|---|
| Includes | Strategy, identity, messaging and guidelines |
| For | Refreshes, rebrands and M&A |
| Made by | Our in-house designers and artists, with your marketing team |
| Extends to | Digital design systems and assets |

## The problem: Mixed messages.

As the business grows, each new product, market and acquisition adds its own voice, look and promise. Customers hear a different story each time, and find it harder to say why they should choose you.

- **Inconsistent identity:** Logos, colours and tone vary from team to team.
- **Unclear positioning:** If you can’t say why you’re different, your customers can’t either.
- **Acquired brands:** New businesses arrive with identities that don’t fit.
- **Unused guidelines:** Your brand PDF didn’t make it into the website or the pitch deck.

## How we help: Decide it, then design it.

Your leadership team agrees the brand’s purpose, voice and values in workshops. Our designers and artists turn that into an identity your teams can use straight away.

1. **Strategy:** Agree purpose, values and positioning with leadership.
2. **Identity:** Create a logo, colour, type and imagery that work at each touchpoint.
3. **Messaging:** Write a framework that helps your teams sound like one company.
4. **Guidelines:** Publish living guidelines and design systems for web, print and pitch.

## What changes: Recognition you can build on.

- **1** brand system for your website, pitch decks and packaging
- **M&A** ready brand architecture that flexes as you acquire
- **New** name, logo and brand ethos for Phoenix Arts

## Why it matters: People choose brands they recognise.

Your brand is more than a logo. It’s the name, look and voice people meet on your website, in a proposal and on the packaging, and the way they describe you when they recommend you.

- **Recognised on sight:** A consistent look and voice means people know it’s you before they read the name.
- **Easier to trust:** If your website, proposals and packaging tell the same story, buyers find it easier to believe you’ll deliver.
- **Easier to recommend:** Customers who can explain what you do in a sentence pass you on to others.
- **Chosen on more than price:** A clear position gives buyers a reason to pick you that isn’t the lowest quote.
- **Ready to grow:** New products and acquired businesses join a brand system instead of starting from scratch.

## Asset creation: Assets that match your brand.

Customers judge your brand everywhere they meet it: a social post, a slide in a pitch, the sign on a van. Our designers and artists make the assets your teams need inside your guidelines, so each one looks and sounds like you, as part of a bigger project or as a standalone pack.

- **Graphics and infographics:** Data and complex ideas turned into visuals your leadership team and customers take in at a glance.
- **Icon sets:** Custom icons that help people find their way around your website and make your brand easier to recognise.
- **Illustration:** Original artwork from our in-house artists, drawn in your brand’s style.
- **Imagery:** Bespoke photography or curated stock, chosen for your audience and your values.
- **Video:** Branded video, produced with trusted video partners.
- **Ongoing design support:** A retainer for regular design work as your needs change.

## Proof

Phoenix Arts: Box office on autopilot The problem: An old website that made events hard to promote, with security issues and slow event admin. The solution: A new Drupal site that pulls events from TicketSource, with over 50 design components for editors. The outcome: Event management 600% faster, and fewer steps to book a ticket. Read the case study: https://www.pivale.co/work/phoenix-arts

## Related

- [Multisite management](https://www.pivale.co/solutions/multisite): Many brands, regions and sites on one platform.
- [DayOne Digital™](https://www.pivale.co/solutions/day-one-digital): A secure, compliant, affordable Drupal website.
- [UX/UI design](https://www.pivale.co/services/ux-ui): Interfaces people actually enjoy using.

Is your brand feeling stretched? Let’s talk about what it needs to do next.

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Source: https://www.pivale.co/services/brand/. Pivale is a UK digital consultancy. Book a 30-minute call at https://www.pivale.co/contact/ or email hello@pivale.co.