---
title: "Artificial intelligence"
description: "AI that works for you and keeps you in control."
url: https://www.pivale.co/services/ai/
publisher: Pivale (https://www.pivale.co)
---

# Artificial intelligence

Put AI to work on the platforms and data you already have. You choose uses by the value they bring, keep control of your data and give your people better tools, with a plan you can explain to your board.

| | |
|---|---|
| Start with | One or two uses you can measure |
| Uses | Your data, workflows and teams |
| Built into | Drupal and your existing platforms |
| Governed by | Your data rules, your choice of provider |

## The problem: Overwhelmed by AI options?

Most software vendors now sell AI, and new models arrive each month. It’s hard to see which tools will help you, and easy to hand over your data without meaning to.

- **Hype over value:** Pilots impress in a demo and stall in practice.
- **Data worries:** You can’t say where your data goes or who can use it.
- **Shadow AI:** Staff paste company data into free tools because the rules aren’t written down.
- **Unclear return:** You have no measure of whether any of it works.

## How we help: Start small, measure, scale.

You find the AI uses that build on your own data, workflows and teams. Start with one or two, measure the results against how things work today, then scale what works.

1. **Discover:** Map where your teams lose time, what data you hold and which AI tools people already use.
2. **Prioritise:** Score each use by value, risk and effort, then pick the ones that prove the case fastest.
3. **Build with safeguards:** Add AI to your platforms with access rules, human review and logging designed in.
4. **Measure and scale:** Compare results with the baseline, train your teams, then expand what works and drop what doesn’t.

## What changes: Better tools for your people.

- **4** ways AI assistants can read this website (structured data, llms.txt, plain-text page copies and agent tools); we can set up the same for you
- **You** own your data, prompts and integrations, and can change AI provider when a better model arrives
- **1** policy for how your teams use AI, agreed with your leadership and data owners

## Where it pays off: Useful today.

AI earns its place on repetitive work with a person checking the result. Start in these areas.

- **Content and publishing:** First drafts, summaries, translations and image descriptions for your editors to check, inside the CMS they already use.
- **Answers from your own content:** Search and assistants that answer customers’ and staff questions from your documents, with a link to the source.
- **Documents and data:** Read, sort and extract details from forms, emails and files, then route them to the right person or system.
- **Your developers:** AI coding tools speed up routine work when experienced developers review each change before it ships.

## Data and governance: Get your data ready first.

AI is only as good as the data it reads, and only as safe as the rules around it. We help you put both in place before anything goes live.

- **Data readiness:** Tidy, structured content and product data gives better answers. We find the gaps and fix the sources.
- **Privacy and UK GDPR:** Know where each provider processes your data, whether it trains on it, and what your data protection impact assessment needs to say.
- **Security:** AI features see only what the signed-in person may see, and we test them against prompt injection and data leaks.
- **Accountability:** Decide which outputs need a human to approve them, and keep a record of what the AI did and why.

[Product data and assets](https://www.pivale.co/solutions/pim-dam)

## Build or buy: Choose without lock-in.

The AI in a tool you already pay for may be enough, or you may need a custom integration. We compare the options on your own data and tasks, away from the vendor’s demo.

- **Buy, extend or build:** Use what’s in your existing tools where it does the job, and build only where it gives you an edge.
- **Models and vendors:** Compare providers on your own tasks for accuracy, cost per use, data terms and where they host your data.
- **No lock-in:** A provider-neutral layer between your systems and the AI means you can switch models as better ones arrive.
- **Built into your platforms:** Connect AI to Drupal, your CRM, ERP or document stores through the same tested integrations as the rest of your estate.

[Integrations](https://www.pivale.co/services/integrations)

## AI search: Get found by AI assistants.

Many buyers now ask ChatGPT, Claude, Gemini or Perplexity as well as searching Google. Those assistants can only recommend you if they can read and trust your website.

- **Structured data:** Schema.org markup that tells search engines and assistants who you are, what you offer and what your customers say.
- **Plain-text pages:** A Markdown copy of each page and an llms.txt guide, so assistants read your content without the clutter.
- **Tools for AI agents:** Forms and actions described for AI agents (WebMCP), so an assistant can book a call or find a page for its user.
- **The crawlers you choose:** A robots.txt that lets the AI crawlers you want read your site, and keeps out the ones you don’t.

[See this website’s llms.txt](https://www.pivale.co/llms.txt)

## Related

- [Digital transformation](https://www.pivale.co/solutions/digital-transformation): From scattered systems to one clear operating model.
- [Web app development](https://www.pivale.co/services/web-apps): When off-the-shelf doesn’t cut it.
- [Integrations](https://www.pivale.co/services/integrations): CRM, ERP and DAM connections you can trust.

Not sure where AI fits? Let’s find the uses that pay off.

---

Source: https://www.pivale.co/services/ai/. Pivale is a UK digital consultancy. Book a 30-minute call at https://www.pivale.co/contact/ or email hello@pivale.co.
