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   IVF industry #  UK IVF Website Benchmark Report 2026 

How does your clinic compare with the rest of the UK fertility sector?

This benchmark reveals how UK IVF clinic websites perform against recognised web standards, highlighting industry trends, common challenges and opportunities to improve digital experiences.

  - Desktop machine, computer, with sinus rhythm on screen.svg  
    
    30 websites analysed
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    4 key categories
- Cloud with a down arrow, download.svg  
    
    Research downloadable for free
 


 

 

 

 

A fertility clinic's website is often the first interaction a prospective patient has with a provider, making it an important part of building trust and supporting the patient journey.

To better understand the current state of the sector, we analysed 30 UK IVF clinic websites.

 

 

 

##  The benchmark evaluates four key areas: 

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###  Performance 

 

  1.5  

###  Accessibility 

 

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###  SEO 

 

  Cogs.svg  

###  Best practices 

 

 

 

##  Industry averages 

The average industry score demonstrates strong technical standards across the sector. However, the results highlight significant differences in mobile performance, accessibility and overall user experience.

 

 88###  Average overall score 

  Across 30 UK IVF clinic websites  

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79###  Performance 

 

  1.5  

86.2###  Accessibility 

 

  Two cogs.svg  

95.3###  Best practices 

 

  Magnifying glass, search bar, cogs.svg  

91.6###  SEO 

 

  Desktop machine, computer, with audit dial on screen.svg  

90.3###  Desktop overall 

 

  Phone, mobile, cog, arrows.svg  

85.7###  Mobile overall 

 

 

 

 

 

  Out of 30 IVF Clinics ##  Top 10 ranking 

    Rank

 Clinic

 Overall Score

 Vs Average

     1

 Thérapie Fertility

 95.6

 7.6

   2

 The Fertility Home

 95.5

 7.5

   3

 Care Fertility

 95.1

 7.1

   4

 Complete Fertility Centre

 94.5

 6.5

   5

 ARGC

 93.5

 5.5

   6

 Concept Fertility Clinic

 93.0

 5.0

   7

 Fertility IVF

 92.0

 4.0

   8

 New Life

 91.4

 3.4

   9

 Aria

 91.3

 3.3

   10

 Kind IVF

 90.6

 2.6

   11 - 30

 Download full report below 👇

     

 

 

 

 

##  Access the complete benchmark 

Looking for more than the highlights?

We've produced additional reports covering both individual clinics and the wider UK fertility sector.

Available reports include:

  - Checkmark alternative.svg  
    
    **A comprehensive industry benchmark report**, bringing together the results, rankings and analysis for all 30 UK IVF clinic websites.
- Checkmark alternative.svg  
    
    **An individual benchmark report for every clinic** included in the research, featuring detailed scores, key findings and recommendations.
 


 

 

 

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